Hands-on project for
Prof. Uwe Vock, University of Arts Berlin, Institute of Electronic Business

Keywords
communication, brand development, human perception, marketing, design

Description
In the theory part of the project, topics like design, human perception, communication and marketing were discussed. I held a presentation about human perception and human information processing.
In the applied part, the task was to create a communication campaign for our institute to attract more students. Each student had to design a logo, business cards etc. In team work we developed a newsletter and a final advertising campaign.

Cooperation with
Darko Tolimir, Katja Bauer, Bogu Wojciechowska, Alexander Korte, Rainer Knaack, Olga Trempler, Marco Süss, Paul Nitsche, Alexandra Sebold, Felix Hofmann

Tools
Freehand MX, Photshop

Download
Presentation (6 MB, Pdf)
Group Presentation (4,5 MB, Pdf)